Paramount Farms
Paramount Farms initially wanted a profile illustration of a Toyota Tundra for a Super Bowl promotional give away in store display. Once project was underway, the design changed from a product bin with 2 dimensional art to a freestanding 3 dimensional display.
We quickly adapted and helped design the piece so it would be easy for a grocery store box boy to assemble all the while looking like the grand prize pick-up truck.
The challenge was that the display wasn’t proportionate to the actual truck, so we had to adjust the proportions of the artwork while still maintaining the the truck recognition.
In the end, Paramount farms was thrilled with it.
