Hawk became very interested in our illustration because of our ability to render chrome and other surfaces, shiny and textured. Once the seasonal theme is established, they give us pretty free reign over our subject matter and illustration style. They are always excited to see what we come up with. We have created hundreds of illustrations for Hawk merchandise. Many of our older illustrations resurface from time to time.
The most enduring of our illustrations is the simple chrome treatment of the “Hawk head” logo. It’s popularity contributed to it being chosen by WIRED magazine as one of the 10 most recognizable logos worldwide.